Affirm who you are. Decide What you want. Start.
Through personal development, mindset, and business coaching I help women create the life they truly desire by affirming who they are, deciding what they want, and starting! Are you ready to start living in your purpose? Let's get started!
START YOUR JOURNEYHey! I'm so glad you found me.
I’m Allison, the founder of This is Affirm, LLC a company dedicated to uplifting, empowering, and inspiring women to create their best life! I created This is My Start to provide a Personal Development & Business Coaching experience to help women affirm who they are, decide what they want, and START! This could be a new start in life or leaping into entrepreneurship.
I am a certified business and mindset coach. By working hand-in-hand with me, you will receive a step-by-step path to grow.
A few facts about me :
- I have 20 years of designing, developing, and delivering training programs and online courses (eLearning).
- I am a personal development expert. I overcame a life-altering situation and rebuilt my life with the ultimate goal of helping other women do the same.
- I am a Wayfinder. “There is always a way, we just have to start, to reveal it. Anything is possible.” -Allison Williams
- I am an expert at finding creative solutions to problems, seeing the possibilities, filling gaps, empowering and uplifting people.
- A natural-born helper, dedicated to creating a world where women feel empowered to live their fullest potential.
- I'm highly skilled in simplifying things for others, especially when it comes to tech skills. I remove the frustration and show you that anything is possible.
- Words I live by: Start where you are. Use what you have. Do what you can. ~Arthur Ashe
I look forward to working with you!
XOXO,
Allison
The Ultimate Starter Guide
The Ultimate Workbook For Entrepreneurs Who Want to Reach 6 Figures and Beyond in Their Business. This workbook helps you set your foundation before you dive into the uncertain world of entrepreneurship. You need to dig deep and figure out what you really want. You need to set a strong foundation. This workbook is the perfect starting point.Â
This is My Start
Personal Development & Business Coaching for Entrepreneurs, wanna-be entrepreneurs, and those who are entrepreneur-ish.
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This is My Start, offers a unique solution to a common problem: women feeling stuck or unsure about their next steps. I provide a structured approach to self-discovery and goal achievement.
My experiences are designed to help you gain clarity and put all of the pieces together, using strategies and tools to help you affirm who you are and build the confidence and courage you need to create the life you truly deserve.
I understand that starting a new chapter in your life can be daunting, but with the right guidance and support, you can achieve anything you set your mind to (I’ve done it). My experiences are for you whether you are ready to leave your job or need to work in both worlds until you’re comfortable.
What Can I Help You Start?
Strategy Coaching
This is your time! What can I help you start? Where are you stuck? How can I support you? What would help you move forward? Treat this as an investment and come ready with goals for our time together.
Business Coaching
This experience is designed to be impactful and provide the essential tools to start, grow, and scale your business. Through mindset and business coaching, I will help you put all of your pieces together personally and in business.
Purpose Driven Courses Academy
Purpose Driven Courses Academy helps you affirm who you are, decide what you want, and build your online course and/or community. I’ll teach you step-by-step how to design, launch, and grow your online platform.
TESTIMONIALS
I love helping my clients and each time they see results it further confirms that I am working within my purpose.
“I had the privilege of working with Allison as my mentor, and I can confidently say she is an absolute game-changer. Throughout our time together, we crafted a vision that aligned perfectly with my goals, wrote my story, laid a strong foundation, and developed a compelling offer that I’m truly proud of. What stands out about Allison is her ability to create a space where I felt genuinely seen and heard. She has an exceptional talent for asking the hard questions and diving deep, allowing me to uncover insights I didn't know I had.
Allison’s approach is both challenging and empowering—she pushes you to confront your limitations while guiding you toward realizing your full potential. With her mentorship, I found new levels of clarity and confidence, and the growth I experienced went beyond what I thought was possible. I highly recommend Allison to anyone who wants a mentor who goes above and beyond to bring out the best in you. Working with her has been a truly transformative experience!"
Karessa T Johnson, MBA
 “Connecting with Allison is one of the best things I have done for my business and my mindset. From the moment I told her about my business goals and aspirations, she immediately saw the vision I pictured and so much more. She has a strategic way of asking questions that helped me reflect on my business in a more meaningful way and guided me to creating more specific messaging for my passion. Her guidance was not only knowledgeable but also compassionate and approachable."Â
K. Williams, Nurse Practitioner
“Working with Allison has been an amazing experience. I connected with Affirm as I was starting my first LLC. I was new and like most new business owners, finding my way. Allison was encouraging and demonstrated knowledge in her expertise that made me comfortable. She established trust at the onset. Today I can say that I’ve reached success because of my work with her. I’m looking forward to even bigger stories of success as I stay connected with Allison!"Â
 Dr. S. Cooper
"Allison is a creative professional who is multifaceted in multiple areas of life. She is professional, insightful, and easy to talk to. Allison has a gift to work with others with kindness, patience, and diligence. She encourages individuals to really seek out their highest potential for professional growth and development. She is competent in her skills to encourage and build others in obtaining their desires in one’s life. Allison is great at identifying an individual’s personal challenges and assisting with problem areas in order to provide the best services possible. Allison is more than capable to provide leadership, and guidance and serves as a confidant to the people she serves. She has the experience and qualifications to meet an array of diverse needs, populations, and specialties!"
-Â Monique Parr, MS, LCMHC, TF-CBT
“Allison is a great coach! She is solution-focused and excellent at helping others see the big picture. She is honest and straightforward in her approach. She doesn’t believe she has all the answers, but rather listens, provides challenges, and encourages honest reflection in order to help clients experience growth. She encourages commitment to action as she only wants to see you winning and at your best."
-Â Regina Williams, LCMHC
“Allison's gift is helping you figure things out! She has the ability to break down complex subjects and make them easy to understand. She helped me figure out what I'm really good at and should be consulting on rather than staying in my comfort zone. She is also really compassionate and patient! I learned A LOT from just one coaching session.”Â
-Â Linda Harris
I also wanted to thank you. Something you may not have realized but when you helped me with my digial product, you gave me some direction and general feedback about making sure I gave specific direction about how to use the tools i was putting in there. I used your guidance when I set up my membership as well and people REALLY are following my directions about how the membership flows and what each section is for to the tee...I’m like yasssssssssss!
- VIP Client