Affirm who you are. Decide What you want. Start.

I offer personal development, mindset, and business coaching for women to create the life they truly desire. Are you ready to start living your purpose? Let's get started!

START YOUR JOURNEY

Hey! I'm so glad you found me.

I’m Allison, the founder of This is Affirm, LLC a company dedicated to uplifting, empowering, and inspiring women to create their best life! I created This is My Start to provide a Personal Development & Business Coaching experience to help women affirm who they are, decide what they want, and START! This could be a new start in life or leaping into entrepreneurship.

One of the most powerful statements you'll ever make is 'I am.'

I AM:

A certified Mindset and Business Coach.
An online course expert with 20 years in designing, developing, and delivering corporate training programs.
A personal development expert. I overcame a life-altering situation and rebuilt my life with the ultimate goal of helping other women do the same.
A Wayfinder. “There is always a way, we just have to start, to reveal it. Anything is possible.” -Allison Williams
An expert at finding creative solutions to problems, seeing the possibilities, and filling gaps.
A natural-born helper, dedicated to creating a world where women feel empowered to live their fullest potential.
Highly skilled in simplifying things for others, especially when it comes to tech skills. I remove the frustration and show you that anything is possible.

Words I live by: Start where you are. Use what you have. Do what you can. ~Arthur Ashe

I look forward to working with you!

XOXO,

Allison

My Mission

I empower women who feel stuck or uncertain about their next steps by offering a clear, structured path to self-discovery and goal achievement. Through personalized coaching and transformative experiences, I help you gain clarity, align your vision, and bring all the pieces together.

Using proven strategies and tools, I guide you in:

Affirming who you are
Deciding what you want
Building the confidence and courage to create the life you truly desire
Taking action to start your new journey

With the right mindset, guidance, and support, anything is possible—because you are fully capable.

WORK WITH ME

TESTIMONIALS

I love helping my clients and each time they see results it further confirms that I am working within my purpose.

“I had the privilege of working with Allison as my mentor, and I can confidently say she is an absolute game-changer. Throughout our time together, we crafted a vision that aligned perfectly with my goals, wrote my story, laid a strong foundation, and developed a compelling offer that I’m truly proud of. What stands out about Allison is her ability to create a space where I felt genuinely seen and heard. She has an exceptional talent for asking the hard questions and diving deep, allowing me to uncover insights I didn't know I had.

Allison’s approach is both challenging and empowering—she pushes you to confront your limitations while guiding you toward realizing your full potential. With her mentorship, I found new levels of clarity and confidence, and the growth I experienced went beyond what I thought was possible. I highly recommend Allison to anyone who wants a mentor who goes above and beyond to bring out the best in you. Working with her has been a truly transformative experience!"

Karessa T Johnson, MBA

“Connecting with Allison is one of the best things I have done for my business and my mindset. From the moment I told her about my business goals and aspirations, she immediately saw the vision I pictured and so much more. She has a strategic way of asking questions that helped me reflect on my business in a more meaningful way and guided me to creating more specific messaging for my passion. Her guidance was not only knowledgeable but also compassionate and approachable."

K. Williams, Nurse Practitioner

“Working with Allison has been an amazing experience. I connected with Affirm as I was starting my first LLC. I was new and like most new business owners, finding my way. Allison was encouraging and demonstrated knowledge in her expertise that made me comfortable. She established trust at the onset. Today I can say that I’ve reached success because of my work with her. I’m looking forward to even bigger stories of success as I stay connected with Allison!"

Dr. S. Cooper

"Allison is a creative professional who is multifaceted in multiple areas of life. She is professional, insightful, and easy to talk to. Allison has a gift to work with others with kindness, patience, and diligence. She encourages individuals to really seek out their highest potential for professional growth and development. She is competent in her skills to encourage and build others in obtaining their desires in one’s life. Allison is great at identifying an individual’s personal challenges and assisting with problem areas in order to provide the best services possible. Allison is more than capable to provide leadership, and guidance and serves as a confidant to the people she serves. She has the experience and qualifications to meet an array of diverse needs, populations, and specialties!"

- Monique Parr, MS, LCMHC, TF-CBT

“Allison is a great coach! She is solution-focused and excellent at helping others see the big picture. She is honest and straightforward in her approach. She doesn’t believe she has all the answers, but rather listens, provides challenges, and encourages honest reflection in order to help clients experience growth. She encourages commitment to action as she only wants to see you winning and at your best."

- Regina Williams, LCMHC

“Allison's gift is helping you figure things out! She has the ability to break down complex subjects and make them easy to understand. She helped me figure out what I'm really good at and should be consulting on rather than staying in my comfort zone. She is also really compassionate and patient! I learned A LOT from just one coaching session.”

- Linda Harris

I also wanted to thank you. Something you may not have realized but when you helped me with my digial product, you gave me some direction and general feedback about making sure I gave specific direction about how to use the tools i was putting in there. I used your guidance when I set up my membership as well and people REALLY are following my directions about how the membership flows and what each section is for to the tee...I’m like yasssssssssss!

- VIP Client